How do I pick a release date?
Short answer
Choose “As soon as possible” or pick a date in Release details. The earliest date is 7 days from today, because we check every release first. Two to four weeks ahead is best: it leaves time to pitch the song to Spotify's editors and set up a pre-save.
Two ways to choose
- As soon as possible: the earliest date. It moves on with the calendar until you submit.
- Pick a date: any date from 7 days ahead.
Why a few weeks help
- Spotify's editors need the song at least 7 days before release to consider it for their playlists.
- A pre-save link needs the release in the stores before the day.
- You have time to plan your promotion.
Most releases come out on a Friday, the global release day. Any other day works too.
Pitching means sending an unreleased song to a store's playlist editors. On Spotify you do it yourself in Spotify for Artists; most other stores, like Apple Music, have no pitch form for artists. On the upload page, the (?) beside the date's note explains it, and Ask Korri takes your question from there.